Identity crisis, ‘nasty’ synth pop and Lana Del Rey toting a big gun – put your headphones in for the best in pop this week
It feels like VV, formerly VV Brown, formerly Vanessa Brown, has been going through some sort of permanent identity crisis. Even now, after launching new single Shift and her forthcoming third album under the moniker VV, her YouTube channel still refers to her as VV Brown. Moulded into a sort of doo-wop throwback in 2009 for her debut Travelling Like the Light, she then scrapped a major label follow-up, citing creative differences, a move that usually leads to years in the wilderness. Instead, she launched her own label, YOY Records, and released 2013’s much darker Samson & Delilah, a densely layered electro-pop affair featuring her stone-cold banger, The Apple. Now just VV, Shift is the first taste of her as-yet-untitled new album, a collaboration with producer Nearly Native, who Brown found on Soundcloud. Musically a little lighter and sprightlier than Samson & Delilah, it’s still not quite the return to the big-chorused pop of her debut, but there’s a lot to love in its squelchy, ever-shifting electro-throb. Plus, the video features her wandering around a warehouse sporting a big silver lampshade on her head, and sometimes that’s all you can ask for.
Continue reading...by Michael Cragg via Electronic music | The Guardian
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