The new single from the 2013 Mercury prizewinner, PC Music’s latest offering, one for your Christmas party soundtrack, a mysteriously titled slice of techno, and a Beats in Space celebration
Any “label of the year” rundown worth its salt is likely to feature PC Music at the top. Where once the electronic underground traded in straightforwardly difficult sounds (static, noise, discordance) there’s been an impulse from artists such as James Ferraro and Oneohtrix Point Never in recent years to embrace the easy: home computer chimes, ringtones and crap 80s synths. PC Music takes this to its logical conclusion, using the absolute shiniest, most banal sound palette to reflect the overground directly back into the underground’s gloom. The reaction has often been the cowering horror of a vampire seeing the curtains opened – either that or bafflement, or indeed the assumption that it must be a joke. Some of the label’s releases, like Lipgloss Twins’ Wannabe, border on abstraction – imagine a Jeff Koons balloon animal being pulverised, sonically speaking, and you’re sort of there. But for the most part it’s just euphorically perfect songwriting. Beautiful, Hey QT, Bipp, Odyssey Pt 2 are modern classics, and Hannah Diamond’s new single Every Night now joins them. Between her karaoke delivery and the J-pop synths, it’s a song bursting with humanity and puppy love. This is the smartest dumb music out there.
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by Ben Beaumont-Thomas via Electronic music | The Guardian
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