Repackaged electronic music now has its own brand – and its own app, allowing users to browse through 550 albums
Spotify's music classifications just aren't niche enough, or at least that's the suggestion of the new Electrospective app, which says it is meeting the needs to ambient, breakbeat, synth pop, industrial … and every other sub-genre of electronic music.
The Electrospective brand has quite a pedigree, pulling in the electro catalogues of Virgin, Mute, Parlophone and EMI Records back to 1958, though the project launched only last year with a compilation double CD.
Users can browse through 550 albums by decade, artist or genre, and playlists are a major part feature. with tempo and date settings to allow users to compile themed lists.
Event playlists are another option, including set lists – The Human League at Kew Gardens in July, for example – and guest-curated playlists, including Mute Records founder Daniel Miller.
Part marketing exercise, part acknowledgement that Spotify is the only sensible way to offer a comprehensive digital music service at scale, the app is being promoted as the Electrospective Spotify app.
Looking at the success of video music channel Vevo, there seems huge potential in specialist branded digital content channels that has barely begun to be explored.
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