Hilariously named UK megafestival Bestival has announced that it will launch a new, North American version of the fest, which will take place on Toronto Island in June. The event will be put on in cooperation with international festival producer SFX Entertainment — who are responsible for fests like Electric Zoo and Tomorrowland — and local promoter Embrace. Bestival Toronto will take place on June 12 and 13.
Bestival has described itself as a "boutique festival," and is known for having unusual features like a dress-up tent, a secret stage, and in 2010, it set the Guinness World Record for the largest fancy-dress event when it got 55,000 festival-goers to dress up in costume.
Bestival founder Robert "Rob da Bank" Gorham, said he plans to bring that same spirit to the Toronto festival.
"No disrespect to the festivals in North America, but a lot of them are very much stages, bars, food tents. This festival will look very different. It will have theatricality, ambition."
Interestingly, Bestival Toronto is scheduled to take place just a week before NXNE, Toronto's annual multi-venue, multi-day music and arts festival, which will be turning 20 this year. For the past several years, NXNE has also hosted an event on Toronto Island.
No lineup announcements have been made for Bestival Toronto, but the British version has an eclectic mix of indie rock (Tame Impala, Fat White Family), dance tent favourites (Joy Orbison, Seth Troxler), hip-hop (Action Bronson, Madlib) and nostalgia acts (Duran Duran, Snap!)
by Chris Dart via Electronic RSS
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