24-hour party people – why superstar DJs are all over Snapchat | Musique Non Stop


Monday, June 15, 2015

24-hour party people – why superstar DJs are all over Snapchat

Thanks to its troll-free interface and potential for showing off, DJs have embraced the ephemeral app. Dillon Francis and Alesso explain its appeal

If FOMO, or Fear of Missing Out, is the definitive malaise of today’s smartphone-touting masses, then Snapchat is its ultimate totem. The app shot to global fame (and its current $15bn valuation) by allowing users to share photos with each other – complete with emojis and scrawled annotations – that vanish seconds after being viewed. Cue an avalanche of dick pics and instant notoriety.

But, while other sleaze-friendly services such as Chatroulette swiftly receded, Snapchat attracted plenty of non-X-rated fans, too, with its “stories” function. This lets users cobble together stills and videos into a jump-cut short film, which can be watched for 24 hours before evaporating into the digital ether. For most people it’s just another platform to broadcast their consumption of liquified kale or sunkissed workouts captioned #strong #blessed. But Snapchat also gives addictive glimpses into the lives of rich and famous users – and it’s superstar DJs who have embraced it most enthusiastically.

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by Ben Beaumont-Thomas via Electronic music | The Guardian
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