The latest craze to hit the American EDM scene is sitting in front of a friend waving light-up gloves in their face
Earlier this year, a man called Brian Lim appeared on Shark Tank, the US version of Dragons’ Den. He arrived wearing a giant cartoon headpiece with oversized headphones, like the Homepride man arriving at Fabric. The lights dim, and Lim and three other guys are revealed to be wearing gloves with light-up fingers. They wiggle their hands and the LED colours change. A few minutes later, Lim is offered $1m (£670,000) for a 5% stake in his company. One of the Sharks, Robert Herjavec, tells Lim he’s potentially the best entrepreneur they have had on the show.
The technology involved in Lim’s gloves has been available for decades, but his success comes from the way he has created, and then capitalised on, a new trend in American EDM culture: gloving, where people go to dance music events and wave light-up gloves in the face of another person. I’ve only seen this on YouTube videos and it looks bizarre, but, Lim tells me: “The videos don’t do it any justice. When you are receiving a glove light show in person, the glover controls your entire field of vision, and the performance is a very personal one-on-one experience.”
Continue reading...by Sam Wolfson via Electronic music | The Guardian
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