Best New Tracks - Pitchfork |
Posted: 19 Jun 2013 11:45 AM PDT
In every corner of club-ready electronic music, the almighty drop reigns supreme. Whether it's a wallop of sub frequencies in the beginning of a dubstep track or the subtle return of a thumping house groove, delivering that perfect moment where less and more collide can invigorate any given dancefloor. But if Usher's masterful "Climax" taught producers anything, it's that sometimes teasing the listener can be just as exciting as satisfying expectations.
"Bipp", the excellent new single (released this week on Numbers) from mysterious UK producer Sophie, adheres to this school of thought, rearranging emblazoned beats and rollercoaster dynamics in favor of vigorous sound design and the sticky hooks. It ever so slightly hints at a coveted drop, but the truth is that this cut is operating on another level entirely. The intermittent thud of a kick and some smacking claps give Sophie's effervescent production a semblance of a beat, but "Bipp" is really built on its rubbery bassline and some exceptionally ebullient vocals (chirpy voices cheer, "I can make feel better, if you let me!"). At first blush, it sounds like Sophie is using Jam City's bag of futuristic sample packs and studio tricks to recreate "D.A.N.C.E." for the post-bass music generation. But on closer inspection, "Bipp" is a classic case of an artist scrambling conventions and creating a next-level, irresitably fun club track in the process.
Sophie: "Bipp" on SoundCloud. |
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