THE JAZZ CHILL CORNER SHANACHIE ENTERTAINMENT ENTERS INTO EXCLUSIVE AGREEMENT WITH INDYMUSIC, YOUTUBE'S LARGEST MUSIC NETWORK |  |
- SHANACHIE ENTERTAINMENT ENTERS INTO EXCLUSIVE AGREEMENT WITH INDYMUSIC, YOUTUBE'S LARGEST MUSIC NETWORK
- NEW RELEASES: ELLA FITZGERALD - ICON 2; DEBRA DEBS - LIFE CYCLE; LOCKSMITH - UNLOCK THE FUNK
- INTRODUCING AL HAMMERMAN, COMPOSER & LYRICIST
- PAUL TAYLOR - TENACITY
- THE PETE MCGUINNESS JAZZ ORCHESTRA - STRENGTH IN NUMBERS
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Posted: 13 Mar 2014 10:24 AM PDT
C elebrated and world-renowned independent record label Shanachie Entertainment is pleased to announce their exclusive partnership with leading YouTube multi-channel network INDMUSIC. INDMUSIC will be focused on enhancing Shanachie's existing YouTube channel and content while capitalizing on Shanachie's eclectic and diverse catalog of music. "We've been searching for the right YouTube partner for some time" says Rick Rosenberg, Shanachie's SR. VP, Sales & Marketing/Digital. "After meeting with INDMUSIC executives Brandon Martinez and Arshan Shadri, I knew that INDMUSIC had the independent spirit to match Shanachie, while also possessing the skills and knowledge to make sure we are maximized in the growing and changing space that is YouTube. We are excited to be working with INDMUSIC."
"YouTube is a difficult platform to navigate for so many labels especially as they work with such robust catalogs of artists. As experts in monetization and the proper asset management, labels we've been working with find tremendous value in our approach to YouTube strategy," states INDMUSIC CEO Brandon Martinez. "Shanachie has a tremendous history and an excellent roster of talent and we're looking forward to teaming with them on engaging those best practices to collectively take both of our businesses to the next level." |
