Musique Non Stop | eMusic Electronica

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CEO, WONDERLAND Posted: 04 Feb 2014 06:00 AM PST Cranking his childlike vibe to 11 Like many of us, Eric Berglund, aka CEO, is stuck on childhood: The former vocalist of Gothenburg duo the Tough Alliance is now in his early 30s, yet still sings in a distinctly pre-pubescent whine. Many of his melodies recall kindergarten sing-alongs; his lyrics similarly suggest nursery rhymes, albeit ones, like “No Mercy,” that contemplate smoking crack. The catalog of his label, Sincerely Yours, which includes limited-edition music and apparel items like bulletproof vests, is numbered with the obsessiveness of an elementary student newly proud of his ability to create lists. Through it all, there’s a vibe, sometimes overt, sometimes less tangible but nevertheless felt, of aiming to heal what recovery programs identify as the child within.