The Swedish DJ Tim Bergling, who recorded and performed as Avicii, was the quintessential shy superstar, a man who disliked the attention that global fame brought him but who also inhabited a world of huge wealth and extroversion.
“I love what I do, but I’ve never liked being recognised or being in the spotlight,” he said, after years of relentless scrutiny from the media and the thousands of electronic dance music (EDM) fans for whom he performed up to 250 shows a year. Despite his antipathy to public exposure, Avicii, who has died suddenly aged 28 in Oman, spearheaded an EDM revolution that earned him nightly fees estimated at $250,000 or higher; in 2015, Forbes estimated his annual earnings at $19m.
Continue reading...by Joel McIver via Electronic music | The Guardian
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