Whether it’s a marketing gimmick or a way to stop anyone ever talking about your band, musicians are rejecting random nouns in favour of punctuation and ancient languages
Of all the stock ways to name a band (lame puns, random nouns, Something Something and the Somethings), one of the most enduring is choosing something totally unpronounceable. Take ********, whose “first and final” album The Drink is out at the end of the month. They’re probably pronounced Guinness, given this self-penned guide to their name: “Generally Underwhelmed. Incognito. Niceties. Not Even Slightly Suggestive.”
Their aggressively out of tune Bontempi jams, like Dean Blunt tinkering in a haunted bingo hall, aren’t likely to bother the mainstream, so they might as well stop people even being able to talk about them. Or is it the opposite – that they’re making their very unpronounceability a talking point? Well, whether obfuscation or marketing device, they’re far from the only ones to choose a name that requires a record company briefing before you can insert it into dinner party conversation.
Continue reading...by Ben Beaumont-Thomas via Electronic music | The Guardian
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