She wowed Finnish Pop Idol at 16, and now five years later is tearing it up with Sub Focus and Charli XCX. So, how is this garish introvert handling fame?
Alma doesn’t seem quite sure if she wants to be invisible, or the only person you could possibly be looking at. Her long hair is the shocking green of cartoon toxic waste – so bright it feels dangerous to look at it directly – but today, she has tucked most of it into a black hoodie pulled up over her head, the zip of her coat tickling her chin. “I have this hair, unfortunately,” she says, as if she had no say in the matter, “that glows from kilometres away.”
When she is tearing her way through a live set, all snarls, swagger and diva hands, the 21-year-old Finnish popstar seems fearless. She prowls up and down the stage, holding the mic like a battle rapper and belting out song after song without a flicker of inhibition. She makes muscular, tropical house-tinged pop music, whose subject matter is some variant of not giving a toss. But as it turns out, most of the time she is terrified.
Continue reading...by Alexandra Pollard via Electronic music | The Guardian
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