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Walking on a Dream redux: Empire of the Sun on the ad that changed their lives | Musique Non Stop

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Tuesday, October 25, 2016

Walking on a Dream redux: Empire of the Sun on the ad that changed their lives

With an eight-year-old single revived and a new album, the Australian electronic duo are being rewarded for positive thoughts

On YouTube, views of the Honda Civic advertisement first televised in January are ticking towards 200,000. “Song iz awesome,” reads one comment. “Hey what is that song called and who is it by I like that song,” reads another.

A commercially placed song, known as a “sync”, is an increasingly legitimate way for musicians to make a buck in an industry where sources of cold hard cash, at least for artists, is scarcer than ever. The success of the Honda sync was surprising though because the track that so enraptured viewers was Walking on a Dream by Australian pop duo Empire of the Sun, and it is eight years old.

Related: Empire of the Sun: Ice on the Dune – review

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by Kate Hennessy via Electronic music | The Guardian