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Sophie: Product review – digital pop divorced from the analogue world | Musique Non Stop

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Sunday, November 29, 2015

Sophie: Product review – digital pop divorced from the analogue world

(Numbers)

Digital music is a particularly slippery genre to corral into neat theses. But a few distinct strands have recently found their way out of the margins and into the mainstream. Many look backwards: the 21st-century house revival of outfits such as Disclosure, say; brisk with 0s and 1s, but easy on the ear.

One in particular looks forwards, pupils dilated, teeth full of cavities: a hyper-processed sound nailed by the London-based PC Music collective, but most succinctly embodied by Sophie – real name, Samuel Long – the PC Music affiliate who has come furthest. Somewhere between a high-art provocateur and a low-culture jingle merchant, Sophie makes stark, sped-up electronic bubblegum that dances on the cusp between fun and disorientation, utterly divorced from the analogue world.

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by Kitty Empire via Electronic music | The Guardian